Secret formulas, baited hooks… and the importance of compelling headlines
I saw this headline a few days ago: “Coke recipe still safely under lock and key in Atlanta.” I clicked on it at once. When I went to read the article, I realized I’d been subject to link bait. Link baiting is (in part) when you create a headline that is SO AMAZING your potential … Continue reading Secret formulas, baited hooks… and the importance of compelling headlines
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